When it comes to creating wealth on the Internet, the biggest names in marketing always talk about list building and then marketing to a captive audience. Some of the richest online millionaires spend a great deal of time investing in the process of creating readers through lists and you can too, if you know how to do it correctly. There are a variety of different ways to accomplish this, but it’s not going to happen without a little bit of effort on your part. If you’re serious about making a living on the Internet, you’ll need to remember the following 3 rules of building a list for email marketing.
Rule #1: Spam Is Easy – Don’t Do It
One of the biggest mistakes that rookie marketing talent continually do is spam their list. If you have gained the trust of a reader or anyone that has given you their email address it’s really easy to send them countless messages. Do not do that, or else you’re going to be sorely disappointed with the consequences. You absolutely need to be careful with the frequency of your messaging or else you could end up losing the majority of your subscribers.
Rule #2: Give Away Something
When you’re collecting addresses make sure that you’re giving something away that is of value. Don’t just build a list by scraping names through hacking or other alternative methods. Instead, give something away that is of inherent value and you’ll gain a loyal reader. You can’t expect to just get sign ups without interaction of some type, so remember this key.
Rule #3: It’s What You Say – Take Time To Construct it Properly
When it comes to listing building, many forget that content is still #1 on the list of things that needs to be taken care of. Make sure that you are well aware of what you’re saying, promising, and offering to those that give you their information. Always look at having top notch writing and do not ever neglect to put yourself in the shoes of your potential clients. Always think of them first and ask yourself if you personally would subscribe to your list. If you can’t positively say yes, than don’t send out any email and don’t promote your pages. Bide your time, and make sure that you’re 100% satisfied with what you’re presenting to others and you’ll be OK in the long term.
The above rules are just some of the basics of marketing on the Internet through email. If you don’t adhere to them, at least consider them in your quest to financial success with online methods. Ignore them, and you could end up paying the ultimate price, lost time, and money.