You can never do away with people or visitors who will just go to your website and will probably not buy anything. This is a problem encountered by all internet marketers. However, you can always do something to reduce this kind of traffic leak. One of the most effective ways is by presenting your readers or visitors with the option to sign up for your mailing list. This is where you will need a reliable email autoresponder and an effective landing or capture page. An autoresponder delivers information (including download links) as soon as the visitor confirms his email address after signing up through your landing page. It enables continuous marketing at very low-cost, expands reach and attracts more traffic and subscribers to your blog or website. Above all, it helps generate repeat sales and develop long-term relationships with your subscribers with little efforts.
As an internet marketer, choosing the right autoresponder is very crucial to the success of your online business. I had the chance to review the features of two well-known service providers, and here I will discuss them briefly to you to help decide what features and benefits to consider when choosing the right one for your business.
AWeber is considered as the market leader in email marketing and mailing list management with its smooth email marketing system. It provides its customers numerous user-friendly and customizable templates that come with 1 to 2 column designs to easily fit different opt-in forms and it allows you to create your own sign-up forms using its built-in wizard. It is equipped with a system that can import your contacts not only from your site, but also from a couple of third-party websites including PayPal and Yahoo. AWeber offers free migration support for importing your list from other email marketing service provider.
Knowing your progress with AWeber is made easy because of its excellent tracking system that will monitor your campaign’s performance. It will show you the people who opened your mail, which of your links are clicked and the number of people who opt-out or no longer wish to stay in your list. Its segmenting feature can group your subscribers based on similar activities like opening the same link or purchasing the same product. This is particularly helpful in targeting the right content to the appropriate leads for higher revenue conversion.
MailChimp is another autoresponder provider. It also offers numerous opt-in form templates, however not customizable. Just like AWeber, it provides a campaign progress report that details the growth of your subscribers and your subscriber’s activities, whether they read your email and click on your links or not.
I have come across a couple of customer reviews about MailChimp. Some users are unhappy with their services, especially on the issues about user’s accounts being shutdown, while others are complaining about being unable to send messages to their subscribers. Some say that these things happen because of MailChimp’s very strict policies, making people address the network as “not affiliate friendly”.
As to their rates, AWeber offers its services depending on the number of your subscribers. You will be charged $19 per month for 500 subscribers, $29 for 2500 subscribers, $49 for 5000 subscribers, $69 for 10,000 subscribers, $149 for 25, 000 and if you gain more subscribers, you can talk to their help desk for a special price. While in MailChimp, your first month will be free of charge, given that it will not exceed its trial limit which is 2000 subscribers. On the succeeding months, you will also be charged
depending on the number of your subscribers. For 2,500 subscribers, you will be billed $30, $50 for 5,000 subscribers, $75 for 10,000 subscribers, $150 for 25,000, $240 for 50,000 and a special price if you exceed those.
You may find that AWeber is more expensive compared to MailChimp when you have less than 2000 subscribers, However, once you have more than 10,000 subscribers MailChimp charges more per month than AWeber. Most important of all is you need to consider long-term which email list provider will be more beneficial to you. Surely, you do not want to start engaging with one, that will eventually fail or not work for your business. Yes, you can move and replace your service provider if things do not get any better, but you must remember that moving or transferring your list is not an easy and beneficial task. Given that when you do so, chances are up to 90% of your subscribers that you have worked hard for can be lost.
Remember that in choosing or settling for a service provider, be it AWeber or MailChimp or another company altogether, you really need to do your homework before you commit. List building management is such an important part of your growing your business in terms of being able to build trust and relationship with your subscribers and being able to provide value. Keep in mind That it is through value based marketing that you will be able to monetize your list. So to answer the question AWeber Vs. MailChimp, it is necessary for you to check the company’s credentials and reviews before getting involved, as you want to be able to deal with a company that you can use for the long-term and one you can rely on to effectively manage your email list.