Beginner’s Guide to Building a Targeted Email List

Who hasn’t heard about the importance of building a list for the success of your online business?

When you have a list of targeted email addresses you can make money whenever you want. Best of all you are independent. You are not at the whim of the search engines to get your traffic.

Here are 4 proven strategies to build your list.

1. Make a Persuasive Offer

These days, people are aware of the value of their email addresses, and they will not surrender their name and email, except in exchange for a truly valuable free gift.

They expect a product, whether an eBook, or a video which could easily be sold for $25 to $35.

They will not settle for junk. Most marketers are afraid to offer too much for fear that prospect will not stay on their lists.

This is old thinking and ignores the fact that most people who sign up to your list are beginners.

So, even if you offer them a great free product, they are not going to become expert marketers from reading one eBook, or watching a 15 minute video, no matter how good they are.

For example, if your valuable giveaway item was a training course, you could offer an introductory course, which would give subscribers quality, useful information.

After they sign up and complete the introductory course, you can offer them an in-depth course, which would pick up where the introductory course left off.

Since the introductory course gave them a good start, they would be more than anxious to continue with the more advanced course. These are beginners who have been struggling to get started, and have dealt with confusion caused by lack quality training.

They need a good course which will offer them knowledge and encouragement.

To keep them subscribed, you can let them know they will get additional free material from time to time, as well as more advanced training to ensure their online success.

2. Start Building a Relationship With Your List From Day One

You had to work hard to get your new members. Treat them like the valuable human resource they are.

Be accessible to answer questions promptly, and fully. Demonstrate by your answers and all communications with them that you are an authority in your niche.

After you have established a relationship of mutual trust, they will want to stay on your list. Further more, they will use word of mouth advertising, which will get some of their friends to join your list.

3. The Sign up Process Must Be Easy

Your squeeze page should be attractive, informative, and brief, without excessive hype. It should be available in as many of your pages as you can manage.

To re-emphasize, the sign up process should be easy.

4. Advertise to Bring Prospects to Your Squeeze Page

In order to be successful marketing to your list, you must have a targeted list. This can be ensured with properly targeted ads, which bring the right prospects to your list.

If you are not careful, you may build a list of people who are not interested in the niche.

If you are promoting Internet marketing products, but your list captured many golfers, you have a bunch of people who will never be interested in your products, no matter how good your products are.

A solo ad is a great option to get prospects on your list who are keenly interested in your niche.

These list building strategies will provide you the targeted email list you need to successfully grow your business.

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