eSignatures – Make Yours Do Double Duty (Part 2 of 2)

eSig Building Blocks

A typical eSig includes two key messages: This is who I am. This is how you contact me. Wise businesses include a third promotional message: a succinct ad containing a clear call to action. This is how to make an eSig do double duty. Take a look at this eSig we saw in the original blog article.

L’hren Lear

Lear Marketing, Inc.

Mobile 613.555.1234

Email lhren.lear [at] learmarketing [dot] com

Online www [dot] learmarketing [dot] com

Twitter @lhrenlear

You can easily figure out the “sender” and “contact” messaging. The twitter address, linkedin URL and blog URL fall somewhere in between “sender” and “advertising.”

Promotional Messaging

An eSig is a zero-cost advertising vehicle. Do you have a new white paper? Will you be speaking at a conference? Are you hosting a webinar? Did you publish a new blog article? Are you going to a trade show and want to set up meetings? Were you interviewed and the clip is online? There’s really no reason not to leverage your eSig. The biggest dilemma is ensuring you don’t go overboard.

Balancing Act

Have you ever seen one of those emails that take up half a page? Don’t go there. Try to balance your sender, contact, and promotional messages. Let’s take a look at two good examples.

Here’s an example using a “stacked” eSig.

L’hren Lear

Lear Marketing, Inc.

Mobile 613.555.1234

Email lhren.lear [at] learmarketing [dot] com

Online www [dot] learmarketing [dot] com

Visit Lear Marketing at the SOHO Show 2010

Scotiabank Place • February 22 • 8am-5pm

Here’s an example using a “domino” eSig.

L’hren Lear | Lear Marketing, Inc.

M: 613.555.1234 | lhren.lear [at] learmarketing [dot] com | www [dot] learmarketing [dot] com Download the white paper, eSig Smarts for Small Businesses

Take time today to craft an eSig that sends the right message about you and your business-and add a succinct promotional message with a clear call to action.

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