The one essential element to the success and growth of your online business is an email list. This list is a collection of people who have indicated an interest in your business and have given you their agreement to email them more information.
Email marketing is still one of the most effective forms of marketing. However, if you’re sending generic information out to random subscribers you’ll see little benefit. Today, smart marketers build targeted lists, full of genuine prospects who want to receive a specific message.
So how can you build your email list with more genuine prospects?
Plan In Advance
Effective email list building starts with attracting the right people to the right list. Identity your target audience and create customer profiles so that can help you build a list full of subscribers who want to hear from you. Then be clear on how you can provide them with value.
Offer Something Valuable And Specific For Free
To encourage your target audience to provide you with their email address, provide them with something of value for free. When creating your freebie, focus on a precise target audience. You want to give them something that genuinely adds value to their lives and even fixes one of their main problems. Make the offer so specific that only people who are supposed to be on your list will want to sign up for it.
Send Your Freebie Straight Away
Don’t make a new subscriber wait for information you promised. Ensure that your email autoresponder software is set up to deliver your freebie as soon as somebody signs up.
Make It Simple To Sign Up
Steer clear of asking for too much information in advance. At most, request a name and email address. You can make it even easier by only obtaining an email address. You can always get more information from a subscriber when they’ve signed up to your list.
Secure Their Privacy
Make sure your subscribers know that you will not give or sell their information to any other companies. You can put a privacy notice on your sign up form by adding a hyperlink to it.
Don’t Forget Your Other Channels
Let your subscribers know the other places that they can find you on the internet. This will increase trust as they get to know you and your brand outside of the email inbox. Make it easy for them to connect with your social media channels, blog, YouTube channels, etc.