You can future proof your business by building an email list. Facebook, or Google can change their rules on how you use them whenever they want and without warning. But with your own email list you can contact your subscribers whenever you want and for whatever reason you want.
Let’s look at the 5 steps to building an email list.
1. Dependable Email Marketing Software
One of the most important elements for building an email list is choosing dependable email marketing software, known as an autoresponder. It will help you manage your email lists, create opt-in forms, and deliver your emails on autopilot.
There is free list building software available but trusted autoresponder companies like AWeber work hard maintain top level ratings with ISP’s, so that their servers aren’t flagged for sending spam. If you send bulk emails from your own server, especially if you’re on a shared server, it’s very likely that your server’s IP address will be blacklisted and none of your emails will get through.
2. Produce Something Of Value To Give Away For Free
People won’t sign up for your email list if you don’t offer some kind of incentive. Offer something that will directly help your target audience to solve a problem or make their life easier. This might be a free, eBook, report or free product of some kind. Make it something so good that people won’t want to pass it up and would pay for in normal circumstances.
3. Create A Squeeze Page
A squeeze page is simply a page that has the primary aim of getting people to sign up for your email list. You can use your autoresponder software to create appealing opt-in forms that you can put on your squeeze page. Once you have a squeeze page that offers the freebie you’re giving away it’s time to drive traffic to that page.
4. Get Traffic To Your Squeeze Page
Now it’s time to get traffic. Start to interact on the social media sites that your target audience use. Make blogging and search engine optimization part of your strategy to get traffic and get people to sign up to your list. You can also pay for advertisements. Paying for ads lets you instantly know whether your squeeze page is converting or not. This can help you make tweaks so you can get more people to sign up.
5. Create A Sales Funnel
Everyone who signs up to your list will receive an email that contains a link to download their freebie. This is the start of your sales funnel. On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something. Email is the perfect way to deliver these messages.