The social media revolution has brought in significant changes to online marketing strategies. Today, the social media and the mobile media play an important role in ad campaigns. Surprisingly, email marketing is still the best marketing strategy that businesses cannot ignore. Today, there are different email marketing services available for businesses. It is not an easy task to choose the best one. Each product is good in its own way. Here is a comparison between Aweber, MailChimp and Constant Contact email marketing services.
With 12,000 free emails per month, 2000 email subscriptions and unlimited trial period, MailChimp offers powerful email marketing solutions for small businesses. At the same time, paid subscription starts at $10 per month for 500 subscribers. You need to pay $5 per month as you add 100-200 subscribers. You can take advantage of the pay-as-you-go pricing model. NGOs get a 15% discount as well. This tool offers numerous features like customizable email templates, intuitive interface, powerful editor and unlimited storage. Social media integration and text messaging is good. The reporting feature enables you to track and analyze the performance of your email campaigns. Deliverability rates are very high. You can add unsubscribers to your list. Integrating this system with CRM, ERP and blogging platforms is easy and effective. Customer service is very good. The site has useful online resources. For free accounts, you can use the email and chat support. Phone support is available for paid accounts.
Constant Contact comes at a slightly higher price. This program offers a 60-day free trial wherein you can send unlimited emails but for 100 contacts. The paid version starts at $15 per month for 500 contacts and increases as you add contacts. You can avail 15% discount for prepaid accounts. Constant Contact offers more or less the same innovative features like MailChimp. There are more versatile email templates. Storage is free for 5 files but you can access unlimited free stock images. Reporting, social media integration and mobile marketing is good. Customer support is very good but works on week days. Email support is available on weekends. In addition, the website offers helpful resources, forums, video tutorials to optimize your email marketing strategies. The deliverability rate is pretty good. Constant Contact is strict on spam policies and you cannot add unsubscribers back to your list.
Aweber starts at $1 for the first month and you need to pay $19 for 500 subscribers from the next month. The pricing increases as you add more subscribers. Deliverability rates are pretty good. The site offers intuitive email templates and signup forms that are easy to customize. The good thing with Aweber is that it pulls 2 latest blogs from your RSS feeds and pushes them out as the newsletter. There are regular webinars to learn how to use the program. Customer service is excellent. You can avail live phone support for 12 hours during business hours and 8 hours per day on weekends. Autoresponder service is good. You can easily integrate it with social media and other platforms. You can include affiliate links in your emails.
All three email marketing services stand pretty equal. When it comes to pricing, MailChimp is economical. Moreover, it is easy to integrate it with different platforms. Customization of templates is easy. While using affiliate links in MailChimp mails, you need to make sure that the links do not lead to blacklisted sites. Constant Contact has a slight edge on deliverability and support. Features are more or less the same.