Email marketing is the most powerful online advertising method. Emails are widely used to communicate in businesses and individuals. If you target your customers through an effective email campaign you success rate would be amazing and quick.
Here are some tips you can follow in your email marketing to get good results.
Designing: An attractive design of your template is very important for any email campaign. Design a neat and professional template that looks good to the eyes of your prospects. You can design your own or purchase template designs. Most of the mailing software contains good templates for your use.
Email body: Body or the sales letter is very important. It should draw the attention of your customers quickly. Use eye catchy words on heading and body.
Keywords and links: Concentrate on keywords people use to search your product and include those keywords in first line and heading. This is one important aspect most of the email marketers forget to do. If you can include those high volume keywords in your email, you can be sure about good response. Link your domain to some good keywords instead of giving full website address.
Fonts: Never use large fonts. Always use a small font with normal size. Even if you use an ethical sending service, sometimes your email will be marked as spam if you use more large fonts.
HTML or text: HTML templates really look professional, but a recent survey says that text emails are most viewed and most responded. Many free email providers block the content of HTML emails. Therefore you had better write an attractive text email.
Your email list: You can build your own email list or purchase good email list from others. Building your own list consumes lot of time. Buying an email list is easy and quick way.
Spam laws: When you run a campaign please do not forget to follow spam rules. Do not send frequent emails. Do not use spam words and your email will be detected by spam filters and you cannot reach inbox of your customers. Do not put so many links in your letter. Do not give any false promise and say genuinely what you offer them. Please provide your customers with opt out option for your emails. Mentioning your name, address and phone numbers would get you more response.
I hope these tips would be useful to you to run successful email marketing.