AdSene is one of the good money making machine and own by Google (the best Search Engine in the World).
There are 2 keys that will affect to your revenue:
The more traffic you get the more chance for clicking from visitors.
The tips we are talking in this article that will help you to increase the CR (Click Rate).
How can it work?
The first key is that you have to know well your visitors. Who are they (age, gender, occupation, etc) and what are they looking for??
When you know your target customers, you will easily know their habit and their “favors”. You need these things because in this tips we will focus on the way to make customers more incentive.
Now, here we go with the tips. There are 3 attributes:
1- Advertisement Format
2- Advertisement Placement
I. Advertisement Format:
According to AdSense Black Hat eBook, you should avoid the format 468×60 because people now realize that it is the advertisement and they will leave their eyes out. In this case, you should use the rectangular 336×280 size instead. On average, the CTR using the 336×280 format has been as much as 12 times greater than that of 468×60.
However, that is not always true. As I said before, it will be depend on your target customers and your website content. If your site is about products information, customers will be willing to click on the ads they like.
II. Advertisement Placement:
People eyes will mainly focus on the right side. Therefore, the good position is on the right hand side. Besides that, it is near the scroll-down bar, it will also increase the fault click on ads when they scrolling down (Not all people use the scroll button of the mouse).
Moreover, ads should be placed inside the content. It will make the customers think that they are clicking on what they want, not on the advertisement (no one like ads, me too).
It’s hard to say what colors will make the customers concentration. In this case, we only talk about how to make the advertisement not be an ads. It means that we will decorate the ads as like as our content page. Choose the color as same as your content page.