You may invest a lot of money to build your website and attract visitors.
But what if you keep spending money on SEO, online advertising and other types of marketing with no customers to show for it?
Or less customers and sales than you hoped for or planned?
The results could force you to borrow money…
or lay off workers…
or lose your business. Now that would be bad.
But what if there is a way to prevent that from happening?
What if this new way could help you achieve your goals faster and easier?
You see, all the money you invest in SEO and other traffic building tactics will show little or no return if you do not convert leads into customers.
Sales conversion is where you make money. As your sales conversion rate goes up, your cost per customer goes down. And your profit increases at a higher rate.
What a Marketing Automation System Can Do for You
A marketing automation system can help you convert leads fast. So you can earn a return on your investment sooner. Plus, it can help you get customers to buy more from you, more frequently.
An automation system involves server-based software that automates processes for each contact. It does this by information about and behavior by the contact. This system is more than just autoresponders. It integrates a customer relationship management, rules and other intelligent functions to help you boost sales conversion.
Here are five marketing automation techniques to help you convert leads into customers.
Marketing Automation Technique #1: Lead Scoring
Lead Scoring enables you to rank your contacts in response to the actions they take after they opt in. Lead scoring helps you know who your qualified leads are. So you can funnel them into the right sales conversion sequence.
Marketing Automation Technique #2: Tagging
Tagging is a way of segmenting your leads. So you can convert leads into sales.
An automation system can tag your leads by the advertising source, type of contact, and other demographic and psychographic data. You can also tag them by the email links they click on, or when they navigate a certain page of your website. Then your marketing automation system can put them into a custom sequence of messages that fits the tag. So the follow-up message can be more personalized to their needs and wants.
Marketing Automation Technique #3: SMS Texting
SMS texting is a faster and more reliable method of sending a message than email or print. About 90% of people read their text messages within 3 minutes of receiving them. And texting has 6 to 8 times engagement compared with email. So not only do you get your message read faster, but your contact is also more engaged. How awesome is that?
Marketing Automation Technique #4: Split Testing
Split testing is a method that many direct marketers use to maximize results. An automation system can allow you to split test two or more sales letters or emails. So you can find out what message works best in sales conversion.
Marketing Automation Technique #5: Shopping Cart Abandonment Follow-up
The sad fact is many folks – as much as 67% or more – abandon their shopping carts. Yet if you follow-up, you can still close the sale. A marketing automation system can help you to follow-up on these HOT LEADS who abandon the shopping cart and convert leads into customers. So you can increase sales conversion rate.
In fact, abandoned shopping carts that trigger email response recaptures 29% of abandoned sales. Think about how much more money you could make if you could get those folks back to buy from you.
Where to Start
If you have a marketing automation system, start to execute the five techniques above and watch your sales increase.
If you do not have an automation system, then think strongly about getting one. You’ll be able to use one or more of the techniques above to boost your sales conversion. The good news is that its affordable for many small businesses.