You probably understand that how you market your Amway business will determine your success. The top earners and leaders in Amway know that it’s not selling, it’s marketing. Leaders are the only people making money in your company, the rest of the people in the industry are merely followers who follow leaders in a hope that something will rub off so that they can become a successful leader too.
So, here are the 3 hidden concepts behind marketing your Amway MLM business.
- Don’t market Amway upfront – you’re not seriously going to ask people for money upfront and expect to become rich; it just doesn’t happen. You need to build rapports with like-minded entrepreneurs and market yourself and your sales funnel (you need people opting into a capture page that builds your list, not Amway’s) before marketing your pay plan or products.
- Use a S.Y.S.T.E.M to market Amway – this stands for Save Yourself Time Energy and Money. The top leaders in your company use one of these to qualify their prospects for their time, so that when it comes to picking up the phone then you have a pre-qualified lead who is has an interest in Amway.
- Ask your prospects questions on the phone – I have opted into countless websites just to see what is on the other side, and what really surprised me was that almost nobody called me back. The important thing to do is not to pitch your compensation plan or opportunity, but to ask them a few simple questions that let you know how serious they are about getting started. Remember, you’re there to help and not to sell your business!
These are the three hidden concepts to market the Amway MLM opportunity. Keep these in mind, as following these key principles to success, you will very quickly begin to see results in your business when you understand that you’re there to market the dream, not sell the business! One more thing to keep in mind; you get paid based on the value you bring to the marketplace. If you hold no value, why would anyone join you instead of a leader?