Co-Registration List Building – Truths and Lies

When speaking of sales leads and lead generation, the term co-reg is rather loosely used – sometimes honestly by the uninformed – but often by those who intend a subtle misdirection for the sake of making a sale. With that in mind, the entire concept bears some definition.

Co-reg is merely a contraction of the term co-registration, a popular and effective means of generating sales leads or opt-in subscribers through leverage of the lead generation process. When used correctly, co-registration can incrementally increase the results of any sales leads generation campaign, even for home business operations and the smallest of sales firms.

In other words, sales lead generation will be much more effective when two or more companies pool

resources, effecting a deeper level of market penetration than any single company could achieve

on its own.

In the email marketing field, co-registration is commonly used to gather new subscribers – and thus new sales leads – for topical newsletters, ezines, and special informational courses. For this purpose, a typical lead generation device will be a high traffic webpage that features submission options for several individual publications, along with a description of each publication and the information it will provide to the reader.

This methodology is commonly offered as a service by lead generation specialist companies, who in

turn collect a small fee for each confirmed sales lead/subscriber that is delivered. However, a growing trend is being seen where privately owned small companies pool and direct their respective web traffic resources toward a single co-registration webpage that serves them exclusively.

This tactic can result in a significant reduction in cost per sales lead – the primary expenditures being web hosting fees, and initial purchase of a software script to drive the lead generation webpage.

On the other hand, another growing trend is being seen in the use of “co-reg” or “co-registration” as descriptive terms in connection with the marketing of bulk sales leads lists. In many cases, that type of sales lead is mass generated through generic lead generation devices, and is un-targeted to any specific topic, offer, or product.

In using that type of sales leads, email marketers in particular may find themselves suddenly

embroiled in legal issues relating to spam and unsolicited commercial email laws. Marketing of bulk sales leads may or may not be regarded as ethical, depending on one’s own perspective. Purchase of bulk sales leads may or may not be cost effective, largely depending on one’s own purpose and business need.

But regardless of source or ultimate use, any list of co-registration sales leads will be much more responsive and sales effective when those leads can be confirmed to have responded to a specific type of advertisement, product,topic, or descriptor – in the best of all cases, your own.

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