Getting Website Visitors: Which Methods Are More Effective? Paid or Free

Getting more website visitors is every website owner’s objective. Traffic level plays a very important role in a website’s journey to becoming successful. 99% of the time, if you have more traffic, you have more chances of hitting it big. More customers. More leads. More profits. Basically more of everything. Traffic-building is a huge aspect of online marketing. It’s something you should be performing every single day to make sure that your website is exposed to as many people as possible. One thing you should understand is the fact that you aren’t the only one with a website offering your products/services. There could be hundreds of websites out there that are similar to yours. That said, if you don’t do traffic-building as often as you can, your competition will steal your customers away from you.

You have two major choices with regards to attracting more website visitors. You can make use of free methods or paid methods. The question that a lot of website owners keep on asking is “Which methods are better?” Well, the answer to that question is “It depends.” For some, free methods are better but some claim it otherwise. It’s a question of which methods you are most comfortable with. Or which methods are most appropriate to the nature of the website that you have. For instance, if you own a website that sells a single niche-specific product, it’s best that you pay for traffic. On the other hand, you may content yourself with free methods if you’re running a simple general-topic blog.

The free methods on how to generate website visitors include search engine optimization, social media marketing, and article marketing. These are strategies that don’t require any monetary investment from you. All you need to do is spend some time using them. Tweak your website so that search engine spiders can easily crawl and index it. Sign up with social networking sites like Facebook then start promoting yourself there. Write unique articles and feed them into online article directories. These are the most common ways of getting traffic for free.

On the other hand, paid methods on generating website visitors include pay per click advertising and outsourcing traffic-building tactics like article marketing, SEO, and social media marketing. You do very minimal work in these methods. You can easily set up PPC campaigns within minutes. And you can hire other people to do article marketing, SEO, social marketing, etc. for you.

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