So, you have put together your security company. You have an office, a patrol vehicle and you have your business cards ready to give away. What do you need now? Well, you need what every company needs; customers. Getting customers is what most new companies struggle with, especially if they are in an area saturated with competitors. Your security company needs to find a way to compete with the other security companies out there, and you need to develop new accounts and get new customers.
Get the Word Out
If you want new customers, you have to make sure customers know who you are and that is where advertising comes in. Advertising in a local newspaper, on the radio, or even on television, are all effective means to advertise your company. The only problem related with these methods is that they do cost a lot of money and you may not get the return that you want with these methods. Try a small amount of advertising to start to see what your return on investment is. If you get more customers than you expected, then increase the amount you advertise.
Go Out To Your Customers
Instead of just waiting for customers to come to you, you should go out and get customers. Don’t be afraid to go to the homes of those potential customers in your coverage area and give them a sales pitch for your security company. Drop off flyers in mailboxes, put up posters in an area you want to service and even do cold calling if you are comfortable with it. Too many businesses don’t go to the customers; instead they expect the customers to come to them. This is the wrong course of action. If they are not coming to you, you need to go to your customers.
Bring Customers to You
If you can, bringing customers to your business saves you time and money. You don’t have to go out and get them, and if they come to you they have already made the decision to possibly do business with you.
Using sales and promotional events are great ways to bring customers to you. Advertising can be effective, as we mentioned, but it can be costly. You can offer your customers a deal on your services and using coupons or gift certificates have proven successful. Holding a meet and greet in the areas that you want to have your security company cover can also be effective.
There are other ways to bring customers to you. They involve both talking to them directly and enticing them to do business with you. Here are a few ways you can increase your customer base for your security company.
1. Make sure your potential customers know the benefit of having a security company protecting them and their homes. You want them to be impressed by the benefits because that will make them more receptive to your marketing.
2. Make yourself different from your competitors. When you set yourself apart from the other security companies, you can bring customers to you, including customers of other security companies. Find out what your competitors offer and go further to meet the needs of the customer.
3. Offer a guarantee to your clients. People love guarantees and if you give them a guarantee, they will be more open to do business with you.
4. When your customers sign on with you under a contract, reward them for it with promotional items or savings. For example, if a customer signs on for one year, give them five percent off. If they sign on for two years, give them ten percent off and if they sign on for four years, give them twenty percent off.
Clients are the lifeblood of any company, especially a security company. If no one pays you to offer them security, then you won’t have much to do and you won’t make any money. This may seem obvious, but there are many companies that have failed because they did not realize how important it is to acquire and retain customers.