Learning how to use social media to attract more customers and leads to your small or home based business is going to be the most strategic move you will ever make as an entrepreneur. Social media has opened the door for anyone who are inspired to grow their business without having a wide range of technical skills and abilities.
The huge perk of this type of marketing is the relationship factor. A long time ago, webmasters relied on just words to do all the talking and selling for them. Today, it’s easier to attract more customers and leads, because you can talk directly to your prospect using video, and audio right before they decide to join you.
Social Media Tactic #1– Be Social. This may sound like an elementary way of attracting more business, however, the internet has turned into a relationship machine. For example, if Facebook was considered a country, it would be the largest country in the world.
Having the ability to reach out to potential prospects and customers in your niche in a place like Facebook will help increase your odds of generating more sales a positive one. One big tip in being social is to actually read the profile of the prospect you are targeting. What better way to start a business relationship when you know up front what your prospect likes, dislikes, etc.
Social Media Tactic #2– Create Consistent Content. The idea of consistency is huge in social media marketing. The more eyeballs that see your face often, the more chances you have to generate more leads, and collect more sales. Also, the idea of content being KING is true.
Make it a point to mass circulate videos on numerous video sharing sites. Another great technique you could use to increase your subscriber base is to add a video to your splash page. This particular marketing move makes it easier for your targeted visitor to gain immediate trust with what you have to offer.
Social Media Tactic #3– Syndicate- Many times in social media marketing, time can be of the essence. Being able to syndicate your content will save you a lot of time right now and in the future. How would you like to push one button and blast your content all over the internet without breaking a sweat? This is the power of syndication.
Once you are able to set yourself up in this way, attracting new customers will be a cinch. There are many free tools out there that will allow you to circulate your content as wide as possible. On the other hand, there are also paid services that will allow you to push your content out to more souls.