The modern world, and this definitely includes the modern restaurant world, is all about attention. There was time when the culture was a lot more homogeneous, when we all listened to the same music and we all watched the same shows on the same three channels, and all you need to do to advertise was to get in front of them. Those days are long, and that’s why LED restaurant signs are so effective.
These days, you have to fight for attention. People are bombarded on all sides by a constant barrage of information. Even a cell phone now has music, video, text and the internet, and that alone would probably be enough to take up people’s limited information bandwidth, to say nothing of thousands of channels, customizable radio stations and all the other things that scream for attention.
It is not a surprise at all that fast food and chain restaurants have become so popular. They don’t need attention, they’re just there. They don’t have to fight for their customer’s attention, or at least they do it with the benefit of big pockets and marketing departments. The small restaurant owner, out there in the world, has to work with whatever they can get their hands on.
An LED restaurant sign is one small way to get your chunk of the attention pie, but it’s a very good one. Putting an LED sign in your restaurant is an inexpensive, highly effective way to get people to notice your restaurant. They are a great way for even the smallest restaurant to stand out from the crowd and get people coming in and enjoying the food.
LED stands for light emitting diode, which is just a fancy way of saying that they’re really tiny, really efficient light bulbs. Because they are so small, you have a lot of flexibility in what you can do with them, and most of them are animated to get maximum interest from a minimum of signs.
Modern customers have been conditioned to block out the advertising and signs that come at them through out most of the day. Do you even notice the billboards you pass on the way to work? LED restaurant signs, with animation and clever design, can get past this mental editing that most people do.
You can get an LED sign that you can change by typing on a computer, or you can get one with a pre-set pattern. Either one will help you get noticed by potential customers, and that’s the first step in creating a new customer, which is exactly what everyone in the restaurant business wants.
LED signs are also incredibly energy efficient, which is another bonus for the small restaurant owner. This means that you can set the sign and forget it, letting the sign run night and day and do advertising for you even when you’re snuggled up in bed, all for pennies.
LED restaurants signs aren’t the end all and be all of restaurant marketing, but they are a great place to start, and the amount of business you’ll get for the small investment involved can be absolutely astonishing.