Pre-Paid Legal is a company founded in 1972 which provides the everyday person with a variety of legal services for a low monthly fee. The company states that because 71% of American households needed legal assistance in the past 12 months, their services help decrease the costs of expensive legal fees by providing a monthly fee and service guarantee to their clients.
In addition, Pre-Paid Legal offers a network marketing opportunity for those looking to create a home based business.
One of the biggest issues for network marketers is determining where to get leads for their new business. Both seasoned and novice marketers often rely upon friends and family to begin their business, and once their “warm market” is completely tapped, they get frustrated, and oftentimes, quit. This article aims to describe the opportunity with a company like Pre-Paid Legal, and also discuss the various ways that Pre-Paid Legal leads can be obtained by any network marketer.
How Pre-Paid Legal Works
Pre-Paid Legal works much like medical reimbursement plans or HMO’s. “Members” purchase a legal expense plan for around $26 per month, and receive access to legal services. Right now, the company serves about 1.4 million families in North America.
Network marketers can join the opportunity by investing $249 into the company. In return, reps are give sales aids and support, field training, home office support, marketing supplies, and online associate services.
How to Get Pre-Paid Legal Leads
Although joining the opportunity is fairly low-cost, one of the biggest questions that new network marketers end up asking themselves is, “How can I recruit more members into my downline to really make money?”
It’s true that you need to build a deep network of representatives to make this type of opportunity worth your while. But how can you reach these untapped markets of people who wish to be home-based entrepreneurs?
First, it’s important to understand the difference in paid and unpaid leads. Paid leads can be purchased in bulk from lead-generating companies. This can be a good option for extremely busy people with plenty of capital. But the danger of paid leads is that you never know where they came from, or how they were generated. There have been may horror stories of network marketers forking over big bucks for leads, only to learn that those leads weren’t warm, or they had already been tapped several times by network marketers before. That’s simply a waste of time and money.
Getting leads yourself depends on a few things. First is a strong web presence and an understanding of basic SEO and traffic driving. Second is fantastic web design. Once people find your site, getting them to opt-in with a great site design and incredible offer is key. A third element is social media, blogging, and forums. Becoming a part of an online community is a great way to spread word-of-mouth about your opportunity, and reach out to those who are looking for an opportunity like yours.
Ultimately, most newcomers (and even seasoned reps) struggle with lead generation, and it truly is one of the most important aspects of building a successful network marketing business. But it’s possible to learn these skills and build up the techniques necessary to create high quality leads yourself. By leveraging your online presence, you can learn to reach thousands of people each day and add representatives into a profitable downline.