I love the Internet, it is basically a giant lead generation machine. However it is disheartening to see so many MLM professionals neglect traditional recruiting systems, that worked in the past and still work today.
Namely Recruiting with Postcards. Postcards are a fantastic way to generate fresh, responsive MLM Leads. A good postcard with an attention getting headline, will usually be read in full. Compare this to how most people view their email today. 99% of your prospect are checking their email with their finger on the delete button.
In the early nineties postcards where the hottest way to create prospects for your business. I would personally receive 10-20 postcards weekly. By the end of the decade email marketing had totally replaced recruiting with postcards.
Today a few savy marketers are now using postcards to drive traffic to their website! You don’t have to have prospects call you personally or listen to your sizzle message, you can send them directly to your online lead capture page.
If you are not using postcards as part of your lead generation campaigns, I highly recommend that you start right now! I know you will be shocked with the positive results. There are 3 important steps to creating a successful postcard campaign.
Design your postcard. The best way to do this is keep a “swipe file” of postcards that personally get your attention. Make sure that you don’t just focus on postcards within your niche. Pay close attention to every postcard you receive.
Make sure your website is designed to capture leads! I cannot stress the importance of this. Follow up is more important than the initial contact, and if you don’t have away to capture the potential clients that the postcards send to your website, you are throwing away your money. This is an important step, don’t skip it!
Test a mailing list. The key word is TEST. There are many companies that offer mailing list. When you acquire a list, don’t make the mistake of sending out 1,000, 5,000, or more postcards all at the same time. Test 100, if you are satisfied with the results, send 250 more, then bump it to 500. At this point you have mailed a total of 850 postcards and should have a good idea if this particular list is going to be profitable for you. If the numbers make sense, now go ahead and mail the entire list.
Once you have created a profitable, effective campaign with the right postcard, the right website and the right list, the sky is the limit. Just duplicate this process over and over and tremendous success will follow.
There are numerous companies that can provide you quality postcards for a very reasonable investment.
There is simply no excuse in today’s world for professional marketers not using postcards to generate leads for their MLM business, or any other business for that matter. I sincerely believe this is a trend that will only continue in popularity. Take some time, become self educated and master postcard lead generation right now and get ahead of the trend!