Pinterest is a social media site where users create boards and “pin” their favorite items to it. Those items come in the form of an image and those image link back to a website.
It may have begun as a place for women to share product images and pictures, but its incredible growth as a social network means that you can no longer dismiss Pinterest for your business.
1. Promote Your Website
If you have a picture or image on your website pages it’s pinnable. When you or a website visitor pins your image to Pinterest, it creates a direct link back to your website. This adds to your link-building efforts and can bring a whole new type of traffic to your site. Create themed boards that relate to your business and make sure that you always pin images from your website to those boards.
2. Connect With Your Customers
Pinterest is a great way to engage with your customers online. Not only can they pin their favorite images to your boards, but they can comment on them and share them with their friends and followers. When people like interacting with your website, they’ll come back more frequently. This builds your relationship with your website visitors and gives you far greater opportunities to show off your products and services
3. Reach More Customers
Whenever you post an image onto Pinterest include keywords in the description as this is how people will find your content. Have fun with your descriptions. Make them entertaining or interesting for people to read. When you have a great image with a great description people will want to share it.
4. Show That You’re A Real Person
It’s always challenging to make a personal connection with people online. By including both business boards and personal boards in your Pinterest account, potential customers get to see some of your own interests. They start to see the real person behind the business.
5. Sell More Products
Pinterest provides a whole new way of doing affiliate marketing. You can create boards that are just product oriented and earn commissions when people click those links and buy something. Just go into the “edit” button for a particular pin and replace the direct link to the product with your affiliate link.
6. Expose Your Brand
It is also a good idea to have a presence on other social media sites such as Twitter and Facebook. This will allow you to promote your Pinterest page on those other sites as well. The more exposure your images get the bigger your brand will become.