Marketing your screenplay is more manageable in this age of the Internet, providing screenwriters a way to get noticed without needing an agent. Instead they can just network through social media websites like LinkedIn, Twitter and Facebook. Another way of marketing a screenplay is to join as many screenwriting forums and groups as you can. This will give you the opportunity to learn about screenwriting from other screenwriters and possibly give them a chance to read your work for free. Then they can give you advice on how to improve your screenplay, which is a vital step of marketing your screenplay. And if they like it, they may be able to refer you to a possible buyer for the script.
If you are someone who is not a fan of social media websites or you simply want to expand your options, marketing your screenplay can be achieved by attending screenwriting and film festivals. These events will give you the opportunity to network with producers and other screenwriters in person. Then you can pitch ideas to them or ask if they know of any agents they can refer you to. Just make sure you register the script online with the Writers Guild of America. That way you can prove your ownership of the script before sending it out or giving it to people. It also protects you from having someone else steal your work.
Now if you are serious about marketing your screenplay by finding an agent, then there are a few tips you must follow in order to make a good impression. The first thing you have to do is research the agents and find out what kind of work they accept. This is very similar to how you research the producers and find out what they like. But if you are looking for an agent, you will research their script preferences instead. You’ll want to find agents that accept work from your story’s genre and that accept work from new screenwriters.
Secondly, in marketing your screenplay, you will want to send your script to as many of these agents that fit these requirements. Don’t just send the script to one agent and wait around for their reply before trying another agent. You have to simply play the field and send your script to as many applicable agents as you can. This will increase your chances of landing an interview.
When marketing your screenplay, it is key to know the receiving party’s preferred method of acceptance. For instance, before you send your script to an agent, make sure you know whether they prefer to receive scripts through email or on paper through snail mail. Most agents these days will accept emailed scripts because it is easier for them to read and it saves paper. However, there are some that still prefer to receive scripts the old fashioned way through the mail. So be prepared to print out your entire screenplay and mail it to them through the postal service or FedEx.