With your business fan page up and running on Facebook you will be ready to do business. You might have even launched ads to watch those who “like” your page grow. Even putting social plugins to work from your website you likely saw an increase in traffic and conversions. With these strategies in place you might have asked yourself, how can I get more? How can I tap into millions of more prospects online? Can Facebook give me more people interested in my business without going broke?
If you were just to focus on Facebook Advertising it might seem hard to keep your business growing. They are awesome, they will convert into cash, but for some businesses it can seem like too much risk to spend $2,000+ a month (or even $20,000) on just ads. Instead of focusing your efforts on just ads, or hoping for people to find your page, tap into the Marketplace of Facebook.
The Marketplace is Facebook’s classified ad section. While there may be half a billion+ people on Facebook, less than 10% are currently using the classified ad section. Most people seem to still prefer going to Craigslist. Facebook is trying to change habits and is giving you an opportunity to share with your friends and fans special opportunities.
To help you tap into a few million more prospects, we invite you to consider the following with Facebook Marketplace.
- GoPro – While many marketing methods with Social Networking are free, there are costs to other items. When you use the “Pro” version of Marketplace (powered by Oodle) you get the opportunity to connect your classified ads to your fan page. This allows you to quickly share new offerings with those connect to your fan page.
- Headlines – With people being exposed to more and more media it is getting tougher to get the attention of people. Snap them out of just browsing and call them to action by creating a power-packed headline. Let people know how they can save time and money when they take time to look at your ad.
- Keep a schedule – 1 ad on marketplace just won’t cut it. Even the basic “pro” service allows you 10 listings a month. Give yourself maximum opportunity by using all 10. As you get responses, consider launching more ads, even 1-3 a day. Most importantly be consistent with your ads to give yourself the best possible opportunity.
With Facebook Marketplace giving you the opportunity to market everything from cars to services there is a huge amount of opportunity. Getting your fans involved on what they want to see more of from your business will help you to capitalize on this powerful platform for your business.
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