Twitter is perceived as one of the important pieces of the social media marketing campaign pie, but according to small business owners it simply hasn’t worked! A recent survey has revealed that only a negligible 3% among the 835 surveyed owners of small businesses believed Twitter could help their business.
LinkedIn got the single highest percentage of votes, 41% believing that social network to be potentially advantageous to their business. YouTube was picked up by 16% of the respondents while Facebook was chosen by 14% of the small business owner respondents.
Twitter and Small Businesses
Twitter seems to have quite some work to do and it has nothing to attract them with except its concept of short message sending. Small scale industries constitute a significant chunk of companies in the US and Twitter responds to the survey saying that it is only beginning to canvass its social media worthiness specifically to small-scale industries. For search giants such as Google, small businesses are a major source of revenue.
How Facebook Helped a Small Business Owner
The owner of a small business dealing in manufacturing and delivering low-calorie meals has been using Twitter and Facebook for three years to market his business. From 2011 he has designated one of his employees to work on social media marketing for 20 hours per week. The plan involved starting health discussions in Facebook and providing health tips and links to health articles in Twitter. In 2012 Facebook managed to become the sixth highest online traffic driver to his website. Twitter has only managed to be the 117th online traffic driver. His company started using the online scrapbook, around four months before and it has already managed to rank 59.
Facebook’s Response and the Kind of Social Networks that Succeed
Facebook naturally nods in approval at results such as these, claiming these are similar to what many other independent surveys on small businesses have proved. While only 4 out of 10 business owners have set apart employees to social media marketing, usually because they don’t have much resources, time and money to research on the most effective social media plans, half of the surveyed small businesses reported spending anywhere from one to five hours a week on social media campaigns. One-third of businesses also reported spending no time. The social networks that deliver quick results are therefore more appropriate for these businesses and LinkedIn and Facebook seem to have emerged favorites.
A Law Consultancy Firm’s Social Networking Experience
The head of a law consultancy firm says that he has devoted two days each week for developing ways to drive traffic to his website since two years and has used LinkedIn, Facebook, Twitter and YouTube. As a result the website receives 12,000 visitors each month now which is a massive rise from 800 visitors per month in 2011. The revenue he receives from his website has also increased fivefold, he claims. Still Twitter contributes very little to his web revenue.
Twitter maintains that it is only about to embark on an effort to educate business owners on the best ways to use the service and reach potential customers and also informs that around 4.5 million owners of smaller businesses are already employing Twitter though the company has not seriously begun campaigning to them.
A professional SEO company can help businesses capitalize on the potential of social networking in a cost-effective manner.