Using Pinterest For Product Promotion

Pinterest is built for product promotion, especially if your product is a physical product. However, it can work for digital products too. You just need to find a way to be super-visual regarding your digital products and how they help your audience.

Build Your Audience

If you want to sell on Pinterest, the best way to do that is to build your audience. Try to put up valuable content for your audience on a consistent basis. Incentivize them to follow you, engage, share and save your content.

Keep Track of the Calendar

Every day there is a holiday somewhere. Depending on who your audience is and what they like, you can use your calendar as a guide to when to promote something. For example, if your product is not really gift-giving material, you may want to promote right before or after a gift-giving holiday instead of during it.

Create a Theme

Another way to develop inviting pinboards is to consider creating a theme for every single promotion that you do. For example, if you sell digital self-help titles, you may want to promote one about love before Thanksgiving, and one about organization before spring-cleaning time. Themes help a lot with content creation. Work about 90 days in advance based on the calendar and you’ll see real progress happening.

Remind People about What’s Popular

If you already have some best-selling items, create a pinboard all about the best-selling items that you offer. This is a great way to ask buyers to share things about their purchase for a collaborative board.

Create Shop and Look Pins

When you have a business account, you have a lot of opportunities to create easier ways for your audience to shop. This feature puts a red dot on the items in your images that are available to buy, and visitors can click through and buy from there.

Add Rich Pins

Additionally, Pinterest offers rich pins to business accounts. These pins provide a way for you to show additional information to your viewer about the topic. You can use one of four types of rich pins including app, product, recipe, and article.

Promote Your Pins

You can also promote your pins, and this is a great thing to do if you’re new. It’s a good way to build your audience and get more views. It’s not very expensive either. It’s about the same price as Facebook Ads, which are also a very good deal.

Hire Influencers

Another way to ensure that your products are seen and purchased is to work with influencers. Remember, a good influencer doesn’t have to have a huge audience. They just need a small audience of dedicated fans to be successful.

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