The internet has become the new advertising platform for budding businesses and corporate giants. This is because it is now accessible to 32.7% of the total population of the world. People rely on the internet for information. Websites broadcast news, live shows etc. Companies display their portfolios on the internet to attract customers. Article marketing is a technique which has evolved as a tool to increase the number of visitors to your website.
Companies make dedicated blogs on which articles describing their products are uploaded. There are several online article directories on which you can submit articles such as EzineArticles, Squidoo, ArticlesBase, Buzzle, Suite 101, GoArticles, ArticleSnatch, Self Growth, Article Alley, Idea Marketers. These articles can then be used to generate traffic to your website as well as these directories have good reputation.
The articles should be informative and reliable so that the customers can base their opinions on them. That way, your website will get more hits and it will appear higher in the search results. Article marketing is an effective tool to be in the top results as hundreds of websites are added daily to the internet and they are all competing with each other for the top slot.
Article marketing and Search Engine Optimization techniques come hand in hand. The most important factor in running a successful article marketing campaign is “keyword research”. If you know what keywords most people are likely to type in the search engine and you write informative articles revolving around those keywords, it will ensure traffic to your website. Keyword Canine is a great keyword research tool I use to do my keyword research.
Another thing that most people ignore is the effectiveness of the article’s title. The title should captivate the reader so that he is forced to read on. If the title is boring, most people will not bother to read further. Titles are also used by search engines when someone types a word or phrase in the search box so it should be relevant enough to register hits on the search engine.
However, the main content of the article should not be taken for granted. You should not think that just because your title or initial paragraph is good, the reader will go on. The content should be informative and relevant to the topic if you want to keep the attention of the reader. A good strategy is to write short paragraphs and short lines which leave great impact rather than droning on senselessly.
It is a good practice to leave a resource box at the end of your article. This resource box can have links to videos, tutorials and other helpful material on your website. This will ensure that the reader will keep coming back for more and more.
Article marketing takes patience and consistency to work. Writing 10 articles will not ensure traffic to your website. But if you write enough articles, results will start to show. Article Marketing is a true set-and-forget strategies that you only need to set up once and will bring you traffic for YEARS to come.