Facebook took the world by storm when it first made its official appearance in 2004. Within 4 years of launching, Facebook had over 100 million users. Now, Facebook has billions of users.
You definitely don’t want to ignore Facebook as a traffic source and catalyst for growing your business. With a free Facebook page, you have the opportunity to reach an enormous number of new prospects.
Many businesses that use Facebook as an online network to connect with their current and prospective clients are seeing success. By using Facebook as an online marketing platform, they are building valuable customer relationships, bringing more attention to their brands, and establishing authority and credibility in their niche.
With Facebook pages, effectively grow your business with its tools and features by:
- Adding photos of your business and products
- Sharing helpful, engaging, relevant content with your fans
- Offering promotions and discounts on your products or services
- Updating your fans on the latest news in your industry
- Getting feedback from your customers
Think of Facebook as an online “word of mouth” type of marketing. You’re communicating online with your Facebook fans (your customers and potential customers) and they, in turn, can share your business page and content with others. With over one million links shared every 20 minutes on Facebook, news travels fast.
In fact, half of all adult Facebook users have more than 200 friends in their network. When you have awesome content on your Facebook business page, your fans will definitely want to share what you have to offer to others – all at no additional cost to you.
Since the introduction of Fanpages, Facebook has changed the way we market our business online. Facebook Fanpages allow you to market to a certain audience, anywhere across the world.
Sometimes mere written descriptions of something will not work as effectively as actually having the visual picture of it. Therefore, the use of photo albums and videos can be quite useful in getting the desired message across to the viewers. Posting these on Facebook usually contributes to all the members of the group being able to view and comment on the material being posted.
This is especially important if the material intended for posting is also something that is meant to be shared with a certain target audience. There is also the element of convenience whereby all the members of the target audience are unable to view the material at the same time, thus facilitating and catering to this is where the use of photo albums and videos play a part.
Just creating a profile is simply not the end to the Facebook style of launching and capitalizing on any endeavor. It entails much more than simply this and the following are some points to consider:
After creating a suitable profile, the continuous step of ensuring the line of communication is kept open at all times is important. Positioning the business platform and staying in touch with the viewers will give the site the exposure it needs.
Unfortunate but all so true is the fact that the eye makes judgments’ long before the actual material is examined therefore presenting a pleasing file picture is very important as is the follow up information featured.
This is the one chance the posting has to attract the viewer within the very slim window of opportunity.
The wall is the main platform of interaction thus the need to post relevant and interesting content. Keeping this light and entertaining will help to keep viewers come back for more.
However constant alerts may cause an annoyance so striking a comfortable balance is important.
Society now is predominantly more attracted to visual stimulation and this is further broken down into the popular viewing of pictures and photos and other similar platforms when compared to the written word.
Therefore, there is a need to explore the possibility of offering a well-designed pictorial viewing that will help to enhance the viewer’s experience.
Getting into a Facebook group is also another way to create interest in the endeavor being promoted as those within the group are usually likeminded or connected to the posting in a more personal way.