What is Search Engine Optimization?
Ever wonder about these results Google provides for you?
What makes them appear before any other search results?
It’s because of Search Engine Optimization, also known as SEO.
SEO is the process of optimizing your website so that the search engines find it and list it at a high position in the Search Engine Results Pages. (SERPs)
In this video series, you’ll learn the step-by-step methods to optimize your website for high placement in the SERPs.
The first goal of any search engine optimization strategy is to get your web pages indexed. But even before that can happen, you need to get the search engine crawlers to visit your website.
Depending on the search engine or directory and the overall circumstances (how you invite and solicit crawlers), that first visit could take days, weeks, or even months.
And while it’s true that the initial crawler visits can be somewhat unpredictable (or take a long time in coming), once the ice is broken, future visits can be controlled to some degree.
Basically, the more frequently you update your pages, the more frequently the crawlers will show up on your website doorstep.
Of course, that’s only half the battle. The other half is getting the search engines and directories to actually index your pages.
In order to do that, you need to start at the beginning. And the beginning in this particular instance is developing and enhancing pages in such a way that the search engine crawlers will be impressed.
The overall search process is simple
All the text content that search engine crawlers gather is stored and indexed. People conduct searches based on certain phrases (keywords). Whatever content possesses the most relevancy with regard to any given keyword will be placed in the top positions of the search results.
And since the title of the page and the text content generally carry the most weight – at least with regard to what search engine crawlers deem most relevant during their visits – it stands to reason that improvement in page rank and/or search results listing can most often be attributed to having individual and specific keywords properly incorporated into those two prime areas.
Of course, if keywords were the only basis for which page rank and position in search results were determined, optimizing web pages would be pretty much cut and dried.
Just pick a keyword – use it in your title and throughout your content – achieve high page rank and top position in search engine results.
The problem is, there are so many variables that not only come into play but change on a regular basis, it can seem as though achieving solid and effective search engine optimization might never be possible.
Fortunately, it’s not only possible, it can be relatively painless as well. All you have to do is satisfy the top three requirements of pretty much all major search engines –
- provide quality content
- update content on a regular basis
- get numerous top-ranking websites to link back to your site