SEO can produce a snowball effect.
The more visitors you get to your webpage, the more importance the search engines give your webpage and as a result, they send you even more traffic.
Choosing the right keywords and publishing quality keyword-rich content puts you approximately two-thirds of the way toward optimum search engine recognition. The other third is pretty much solely based on popularity.
If we were talking about popularity in the real world, it would probably include simple things like who was voted King and Queen of the high school prom, or who had the most date options on a Saturday night, or which sibling got the most attention from Mom or Dad.
In the world of search engines, popularity takes on a whole different meaning. And in most instances, it comes down to this… the website with the most quality links pointing to it wins the contest.
That’s the game. And the ultimate goal is to get countless “important” websites (those that have a theme or topic that’s similar to yours) to provide links back to you. Of course, when we’re talking about importance, we’re referring to how major search engines view them.
Most often, that equates to high page rank and top position in search results. The higher up the food chain a website happens to be, the more powerful any link they provide back to you is perceived.
In order to get the most bang out of the link popularity process, it’s best if you actually seek out valuable websites. Aside from those you might already have in mind, conduct searches based on the keywords you’re most interested in gaining search engine recognition for.
Naturally, someone who’s in direct competition with you wouldn’t even consider giving you a link back. So what you’ve really looking for are popular websites that have content or products that are either complimentary to yours or are indirectly.
For example, let’s say your topic and keyword is based on ways of perfecting your golf swing.
Good link back choices would be websites with the following themes or products:
- information about golf courses or golf tournaments
- golf equipment or apparel
- golf instructors or seminars
If the topic is related to yours and the website that’s providing the link back carries a good deal of weight with major search engines, the value of your own website will automatically be elevated.