To guru or not to guru?
That is the question.
Personally, I’d suggest NOT — especially if it means using any “killer” tricks. In fact, below are a few you may want to ESPECIALLY avoid if you want to be taken seriously by anyone but the most rabid, “frothing-at-the-mouth” prospects (i.e. the ones who’d jump off a bridge if their favorite Internet guru said they tested it and it works).
* Using “I just got off the phone with” in an affiliate offer when you didn’t get off the phone with anyone
* Putting “Re:” in front of every single email (what is it with these people?)
* Selling traffic related courses with joint ventures being your sole source of traffic (hat tip to Terry Dean for bringing up this one on Twitter a while back)
* Claiming there is an obviously inflated number of people on tele-seminars to give the illusion of “social proof”
* Asking people to joint venture with you with a lame form email that’s obviously not personal (I guess in guru land you can just cut and paste your way to success?)
* Blatantly swiping (word for word) every ad with a pulse
* Sending people to blog posts and forums to talk up what a swell chap you are (the ultimate epitome of lameness)
One could go on and on with this.
These are just a FEW that people have showed me lately. It’s a good thing I’m not actually on any guru lists, otherwise methinks this would be a VERY long article!
Anyway, I’m not one to tell people what to do.
If the guru shoe fits, by all means wear it.
But people who do this stuff “because the gurus do” are kind of like the wannabe bad-boys in high school who wore sunglasses at night to parties.
Amusing… but lame.
And, eventually, easily ignored.