Facebook is one of the most vibrant platforms in the world of advertising.
Facebook ads can target very specific demographics, so it’s possible to target your desired audience with laser accuracy.
No other paid advertising channel can rival Facebook’s ability to target your selected audience.
Being able to use such highly targeted advertising means you can get great response from minimal ad spends.
Gone are the day of spending countless, exhausting hours setting up carefully constructed pay per click marketing only to discover that all of your ads were pulled without notice, and apparently without reason.
PPC (pay per click) marketing is a high speed strategy for getting your advertisements in front of your targeted market quickly, however with the risks involved with Google pulling the rug out from under countless marketers by pausing their ads or worse, BANNING their accounts without notice, it’s become evident that anyone serious about maximizing exposure for their advertisements while retaining FULL control over your promotions needs to look for an alternative provider.
Facebook is currently used by millions of users who log into their accounts every day to communicate with friends and family, to network with businesses and to post updates on their personal and business lives. It’s one of the fastest growing sites online, with millions of user-created accounts and receives a greater number of page views every month then even Google!
With this mass exposure and incredible outreach, Facebook has quickly become the leading contender in the paid advertising scene, giving anyone serious about marketing their business the opportunity to tap into their target audience quickly, easily and most impressively – CHEAP.
In comparison with traditional pay per click marketing, the actual costs to advertise on Facebook are well below industry standard, PLUS even more importantly perhaps, Facebook actually has fewer advertisers then AdWords or other PPC marketplaces.
That means that you are have less competition to worry about and will be able to reach your target customers faster, easier and at a lower cost than with any other advertising network.