In this video, you’ll learn how to select the right type of campaign to generate high quality leads for your business.

Subjects covered are setting up a Facebook business page, an ad account and a manager account for your ads.

We’ll cover a variety of topics to include targeting, budget, bidding, placement, scheduling, ad copy, images and media.


How Facebook Advertising Works – With Facebook, their advertising channels are based on DISPLAY rather than per SEARCH.

What this means is that instead of users having to enter in specific search terms or keywords, your advertisements will be trigger to appear based on the page content that the user is reading.

Another factor that plays a part in the advertisements that are shown to Facebook users is based on whether they “vote” for current advertisements.

You see, with every advertisement featured within the Facebook network, there is a ‘thumbs up’ icon that appears below the advertisement that allows someone viewing the ad to ‘vote’ for it.

If someone votes for an advertisement, it indicates to Facebook that they should display additional advertisements of the SAME kind (based on category, keywords and overall relevancy), ensuring the best experience possible for Facebook members.

As a Facebook advertiser, you will also be able to promote your products and services using images, a feature that is not usually available within traditional PPC marketing.

Facebook Ads for Traffic and SalesFacebook Ad Objectives