Where do you go to connect with list sources for your solo ads?
What’s the difference between solo ad owners and solo ad brokers?
The first step is to find solo ad sources. Just go to Google and search for solo ad vendors.
In general, you’ll find that solo ads are provided by either owners or brokers.
Owners, as the term implies, own the list of prospects they’ll be sending your ad to. They’ll be able to tell you what type of list they have so you can determine if it’s a good match for your offer. In many cases, owners will be more accommodating in discussing terms for your solo ads and they may be a little more responsive when you have questions. After you’ve worked with an owner for a short time, they may be open to negotiating a better deal for you.
Solo ad brokers, on the other hand, have their own set of characteristics that might make sense for you. First off, they’ll generally be able to connect you with a variety of different solo ad venues, so you’ll have a wider choice of demographics to choose from.