In this lesson, you’ll learn the strategies and tactics in utilizing your Google AdWords to its maximum potential.

See how to structure your Google AdWords account and select relevant keywords.

A logical account structure will have a significant impact on your quality score and you’ll get more relevant clicks and traffic.

How to Create an Effective Google Ad

Use your keywords in your ad – You need to use the same keywords that you are bidding on are in your ad so that Google will be able to tell that the ad is relevant to the search.

Use local identifiers – If you are a local business, you want to consider using location terms in your search. If someone is searching for ‘bbqdallas’ then your ad with the headline ‘Best BBQ in Dallas’ will be more likely to show in the results and be highly relevant for the person looking for a restaurant in your area.

Clearly state who you are and what you offer – The user should know immediately what your business is and how you can help with what they’re looking for. If you own a store that offers many different products, make sure you are matching your ad to the keywords being searched.

Tell the user what makes your business unique – There are tons of results on the first page of a Google search. You need to tell them why they should choose your business. Are you more affordable, dependable, or reliable? Do you have awesome reviews and ratings? Share that information in your ad.

Highest Bid and Quality Scores for Google AdWordsStrategies and Tactics for Using Google AdWords Effectively Part 2