This lesson will show you how to come up with killer ads that get the results you want.

You’ll learn how to get prospects to click your ads instead of those from your competitors.

You’ll also learn how to avoid clicks from unqualified viewers.


Google gives you a certain amount of characters to use, and in most cases you want to take advantage of all possible characters. The bigger your ad, the more it will stand out and the more keywords you can use within your ad.

Your ads are what will make people go to your store. If you fail at making people want to click, your campaign won’t have any impact.

If there are two words that describe successful Google Adwords ads they are enticing and relevant.

First and foremost, you need to make people stop what they are doing and read your ad. Once you grab their attention, you need to make the ad relevant to their search. If it is, they most likely click on your ad, and therefore, visit your store. That’s all you need to focus on.

There are 4 elements to make a great Google Adwords ad:
1. Headline: 25 characters which you need to make them count to the max.
2. Display URL: Make it relevant to the keyword. If the keyword is ‘casual shoes’, your display URL should be ‘https://ivanshoes.com/casual-shoes/’.
3. Text: You only have 2 lines with 35 characters each, so like with the headline you need to make up the most out of it. The best thing you can do is show your unique value proposition. Some examples: free shipping, great prices, unique products, etc.
4. CTA: Two or three words, like ‘Buy now’ or ‘Order today’.

Strategies and Tactics for Using Google AdWords Effectively Part 2Strategies and Tactics for Using Google AdWords Effectively Part 4