Test before you invest a large amount towards your solo ads.

You’ll want to start out small and see your results. This way, you won’t stand to lose a large amount of your budget if your solo ad campaign doesn’t produce a profit.

Once you’ve identified a good place to run your solo ads and you’ve produced an ad that gets results, you can ramp things up to the next level.

As with most any form of advertising, you’ll want to evaluate your results.

Are your solo ad campaigns profitable? If they are, you’ll want to consider investing in even more ads.

And of course, you’ll always want to tune your ad creatives for better results. You never know what might happen when you make just a seemingly small change.

Maybe you change the background color of a banner or maybe just change the wording a little bit.

Sometimes small changes can make a big difference!

Once you find that ‘sweet spot’ you can easily increase your coverage with more solo ads.

You might even be able to negotiate a better price when investing in more solo ads.