One of the areas of website flipping that is really bread and butter to the entire action is generating traffic. Whether you’re creating a new website from scratch and then selling it, or even if you’ve bought a website and are looking to improve it – traffic generation is bound to be one of the ways in which you ensure that you’re able to set a high selling price for your website.
Needless to say this is in no small part due to the fact that more potential customers means more possible sales!
When generating traffic, you need to seriously start to think about your website flipping strategy as a whole. While there are numerous methods and ways in which to go about getting more traffic, you’re going to find that some types of traffic generation are more suited to certain strategies than others. For example, if you’re going to look into increasing your ranking on search engines to get traffic – great. However you should bear in mind that increasing your ranking on search engines is a process that could potentially take months. So if you’re looking for a ‘quick sale’, it might not be the best way to get extra traffic.
Similarly, if your traffic comes from CPA advertising then you’re going to find that some buyers might not be so interested simply because they know that they’ll have to continue to spend money advertising in order to get the traffic that you’ve been obtaining.
As you can see, traffic generation isn’t really as ‘simple’ an issue as you may have thought it was and in order to get the best results you’re going to have to tailor your traffic generation to the particular website flipping strategy that you intend to follow. If you’re only in it for the short term then you might want to consider things such as blog comments, forum posts, article marketing, social bookmarking and even maybe CPA offers (provided you understand that it could be counted against you).
On the flipside, if you’re in it for the long term, then search engine rankings and article marketing (as well), as well as directory submissions to increase backlinks can really pay off.
End of the day, its definitely your decision to make, however you need to keep in mind this fact – and make certain that you don’t end up losing out simply because the traffic generation methods that you used were not in line with your overall website flipping strategy. So long as you remember that, you will find that you’re able to make decisions that will pay off in the long run.