It’s not enough nowadays to design a superb, functional site that addresses your customer’s needs. If you really need your customer to reap the benefits of having an online presence, then SEO is a must thing. Search Engine Optimization is a system for enhancing the visibility of a site in internet searches through organic search results, and it is presently a suitable web marketing tool for a lot of businesses.
SEO has changed drastically throughout the last few years, particularly since Google’s most recent updates in the last year. 2015 is the year where even more effort is required in the field of SEO for an organization to stay in competition on the internet. There are 5 essential attributes that need attention to ensure that a website’s design is an SEO-friendly web design.
1. Optimized HTML Coding Structure:
It is really crucial to design a site that loads quickly and is both SEO and user friendly. The people who are responsible for developing the site must address the back end in such a way that it is well optimized for quick load speed and rendering. Website optimization also serves to drive more traffic to the site as people won’t waste time on a site that does not load fast enough.
2. On-page Optimization:
One of the SEO’s most crucial components has been, and still is, the website optimization. It is really of great importance to make your website friendly to web search engines and to all the pages that are visible in SERPs. A site must be planned carefully from the beginning with the goal that it is more easily indexed by search engine crawlers, as there are a large number of components that may influence an SEO-friendly site.
On-page optimization is not a method that must be performed solely within the site’s original design. But it is an ongoing process that must be made and checked frequently. The most vital issues identified with on-page optimization are URLs, meta tags, navigation, usability, index options and no follow, Sitemaps, heading tags, plagiarized content, redirects, canonical URLs, multi-language issues, pagination, sub-domains, schema snippets, robots.txt, folders and others.
3. On-site Content:
A website’s content is becoming very important for the website’s internet traffic and SEO. The SEO professionals believe and vigorously support the ‘Content is King’ thinking. These days if a site has no blog area and it is not updated every day by expert writers, then it can’t stay for long in the rising competition. Good articles are used to appeal to visitors from a variety of sources like social media and organic traffic. Content which has more information and interest is shared more frequently (social media) and pulls in a larger number of backlinks (organic traffic).
4. Calls-To-Action (“CTA”) or Points of Contact:
It is suggested that you have a Call to Action on all of your pages on the site as they help to create a feeling that shows it is strong and conversion focused. Most web design professionals know the significance of CRO (conversion rate optimization) as one of the reasons why they are integrated on the sites that they work on.
As indicated by a 2014 research study, 25% of all web traffic is originating from mobile phones (tablets and smartphones). It is apparent that this traffic can’t be overlooked and that websites must be mobile-friendly.
There are two common approaches to follow in order to make a site mobile-friendly:
- Create a unique website for mobile users which is appropriately designed, easier to search and which can be loaded quickly, thus decreasing bounce rate. This must usually have a different URL, e.g. m.mydomain.com. A downside to this approach is the way that a visitor could search for data not accessible in mobile versions of the site (some mobile versions of particular sites exclude a few pages which are accessible in desktop versions).
- The best approach for most of the sites is the “responsive design”. Following that approach, a site will be better able to recognize the end user’s device (e.g. if the client has access through a laptop/PC or a cell phone) and adjust its appearance relying upon the end user.
There are many more elements that are important for an SEO-friendly website, but these five elements are essential. Follow these simple points to make your website a more successful one!