Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.
1 – Visuals and Animated Clips Are Simply More Effective
If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.
A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.
2 – Video Is Far More Effective Than Pictures
We have all heard the expression, “a picture speaks a thousand words”. So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.
The likelihood is that your video will leave a memorable image in your potential customer’s mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one’s memory. In addition, they are remembered far longer than descriptive writing or audio segments.
3 – They Convey More Information Than Articles
As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.
This refers to the phrase “set it and forget it”. It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.
4 – Video Engages Your Site Visitors
As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.
Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.
5 – It Can Directly Increase Your Sales
Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer’s mind’s eye through clips or video streaming.
In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.
Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.