Video marketing is a form of marketing that includes mainly videos and clips that promote the benefits and unique selling points of a product or service. The unique attributes of the product or service is focused upon, making the customer think of the product and subsequently induce him or her into buying it. YouTube and Google are the most popular websites where the marketer can take advantage of online video marketing since each of these sites receive millions of visits every single day, allowing ample opportunity for effective product promotion.
Videos serve not only as a form of entertainment but also as a means of educating or at least informing people of the benefits and advantages of a certain product or business. If it is used efficiently in product promotion, the customers will not only be entertained but they will also be educated on why they need to purchase the product.
Instead of reading product manuals, people nowadays prefer to watch videos and clips that serve as promotional advertisements. This is due to the fact that watching is more interesting and is less time consuming than reading. Taking this into consideration, experts agree that video marketing effectively communicates the business ads. All of these are attained through rich media experience and exposure, like watching numerous informative and educational videos about the product.
Online video marketing has its roots in the traditional television advertisements. The only difference between the two is that online video marketing ads reach more customers than the television ads since more people have access to the internet nowadays than through television or rather more people prefer to surf the net than watch television as of today. Due to these overwhelming facts, building brand awareness has now become easier using online marketing strategies.
Video marketing also increases the conversion rate or the ratio of hits that a website receives in a daily basis. The key here is to spark the interests of the customer by using the videos in product promotion in order to convert prospect into customer. More website visits mean more opportunities for profit and sales which will thereby increase the business visibility and eventually the ranking of the business.