How To Do Effective Video Marketing For Your Online Business

Video marketing is a super-powerful way to promote your brand. Creating videos that generate better online marketing results doesn’t have to be difficult. But it is a balancing act between giving too much information and not enough information.

You want a video that looks great, sounds great, and also gets the message across to your viewer to take further action. Here are 6 key video marketing tips to make your video marketing more effective.

1. Shorter Videos Get More Views

Keeping your videos under two minutes is better for viewership. When your videos are two minutes or less they’re more likely to be watched all the way to the end. More than 3 or 4 minutes could possibly be too long, but definitely don’t go over 10 minutes when your subject matter is hard information to understand.

2. Get To The Point Quickly

Don’t leave your important information until the end of the video. If you put the important details right up front your viewers will be more likely to watch it to the end. Create videos for that stay on track and don’t go off on tangents about other subjects.

3. Don’t Act Like A Robot

You’re not a robot. You are going to make some mistakes, get your words mixed up, or you’re going to make a face you don’t like. Don’t worry about it. It’s all fine because people want you to be human.

4. The Importance Of Sound

You can have a great looking video, but if nobody can hear what you’re saying, they’ll switch off. Be aware of background noises when recording, especially if you’re outside or there are people talking nearby. Adding an audio track with music in addition to your voice can to keep the interest of your audience. Just make certain that your viewers can easily hear what you’re saying without the music taking over.

5. Use Videos On Landing Pages

A landing page with a video will generally convert more than one without a video. If you want your viewers to take an action after viewing, you’re going to have to tell them what to do. You can insert clickable links right on the screen to take them to a sales page or opt-in page, making the video interactive

6. Don’t Just Rely On YouTube

Start using video to promote your business through all the different types of network. A good place to begin is YouTube but there are other places online to upload and share your videos. Videos shared on multiple platforms get the best results. Check out vimeo.com, metacafe.com, dailymotion.com, video.search.yahoo.com, and video.Google.com.

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