How Video Is Taking Over Content Marketing

Partnering with a video production company in your marketing campaign will help you harness the growing power of visual content. While video production is without a doubt one of the best places to invest in, the competition is very stiff and this poses a challenge especially for small companies. As an entrepreneur, you have to think innovatively in your growth strategy.

Using video as a tool is one of the best techniques you can use today to stay ahead of the pack. There are many other types of promotional materials to choose from, but visuals clearly offer a competitive edge. The shift from print content to visuals is inevitable and if you want to grow your business, it is time you got more insight about this innovative marketing tool.

Importance of Video Production Services

Picture this; companies that invested in this promotional tool witnessed 49% faster growth in revenues according to a recent survey by Aberdeen. A similar study published on Forbes projects that 81% of all web traffic by 2019 will be in this format. The same report says embedding visual content in a marketing email will boost click-through rate by 200-300%. On a landing page, it boosts conversion rates by 80%.

There are still more stats showing why this is the most powerful technique for brands wishing to stay ahead of the competition. These numbers also indicate that working with video production companies will boost the performance of the business concerned. The fact that 64% of customers say they are more likely to buy a product if they watch a promotional ad is reason enough to partner with the best video production company.

A survey carried out by the Content Marketing Institute (CMI) shows that these tools are more popular than other forms of communication including infographics, online presentations, mobile apps, research reports, white papers, and emails blogs among others. There is no denying that video is taking marketing by storm and as a business owner, this is a must-have technique in your marketing strategy.

How did this happen? Take a look:

  1. Ease of production: It is easy to make high quality productions especially when working with one of the best teams in the industry. Story ideas and high performance production can be easily collected from your employees, customers and from other videos being viewed online.
  2. Affordability: Compared to running print campaigns, this is a more affordable option that gives you back significant marketing data. You can use readily available resources in your company including personnel, props and location.
  3. Versatility: Whether you want to launch a product, explain how it works, promote your brand, educate your customers or entertain, visual content can easily do all these. You can even achieve various objectives with a single production. This is one thing that has made the most popular promotional technique today.
  4. Sharing: If you are after brand awareness and visibility, there is no better tool to use than this. Different studies indicate that most viewers share what they watch and in fact visuals are the most popular on social media platforms.

Branded visual content that is professionally created is powerful, versatile and highly effective as a business tool.

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