What is Video Marketing?
Video marketing is the process of incorporating videos into your marketing campaigns in order to promote your company, product or service.
Businesses using video marketing on the internet create short videos about specific topics they want to promote. The resulting videos are then usually uploaded to various video sharing websites to receive lots of exposure.
How Video Marketing Works
If you want great results from your video marketing, you can’t just create a video, upload it to YouTube and then just hope for the best. To be successful with video marketing, you must have a plan of action to promote your video for the exposure you need.
There are 4 basic steps you should follow to make video marketing work for you – Research, Create, Publish, and Advertise.
Your video must have a well-defined message. Think about the needs of your audience, things they spend time on, etc. Here’s an idea – Pick a topic that has done well in a different content format and turn it into a video.
After you’ve chosen the appropriate content, turn the main ideas into a script and practice reading it out loud. As you read, look for segments that don’t sound right and makes changes to sound more conversational.
Use a webcam or cell phone camera for recording yourself reading the script. The most important factor here is to have quality content, presented in an enlightening and entertaining way.
Don’t worry if you don’t want to be on camera. You can always hire a video spokesperson from Fiverr.com or another similar type site. Once you have a finished script, you can have your video made by a professional spokesperson for a very reasonable price.
Another way to create your marketing video is with PowerPoint. You can create your presentation inside of PowerPoint and when you’re satisfied with your project, you can export it as a video. There are also numerous software programs that can be used for video creation, so you have a lot of choices.
Upload your marketing video to as many video sharing sites as possible. Be sure to embed your new marketing video on your website or blog. Share the link to your new vieo on as many social networks as you can.
There are numerous ways to advertise your marketing video. It’s strongly recommended to use social media to reach the target audience you want. You can use Pay-Per-Click advertising with Facebook, YouTube and others.
Be sure to use proper SEO techniques when embedding your new video on your website, so you can get exposure on the search engines. Using the proper keyword ‘tags’ get get you lots of action on Google and YouTube.
The power of video is the power of the mind itself
A major portion of our brain power is devoted to processing visual images.
It’s how we communicate, it’s how we share information, it’s how we convey emotion – Video has the power to propel your sales like never before.
Are you aware of the power of video? Video can entertain, enlighten, engage and most importantly for business, video SELLS. Video Marketing is HOT and here’s why –
People are hungry for information and they want it fast and easy.
They’d much prefer watching a video instead of taking 15 minutes to read a page of text. Reading text takes effort and for many people, it’s just too much of a burden.
Video allows prospects to be lazy
They can easily consume your video message without much effort and video makes it easy for you to attract new prospects and to convert those prospects into buyers.
Video Marketing is an amazing way to enhance your business!
Just imagine somebody searching for the product or service you provide. They go to Google and your video pops up. Your listing with your video thumbnail image will stand out from all the competition, so you’ll likely get an immediate click.
Video is more persuasive than other types of advertising because people require emotional input in order to make a buying decision. No other form of communication is better at inspiring emotion than video.
Take a look around and discover how you can use video to grow your sales!