Creating videos to market your business is one of the best ways to build buzz. Whether you’re posting them on your own website, your blog, or to any number of popular video-sharing sites, they’re a great way to increase your visibility and credibility. Webs 2.0 is all about building community and connectivity. Videos are one of the best ways to serve that purpose.
Videos create visibility. Videos by their very nature are visual. We have the opportunity to see and sometimes hear (if accompanied by an audio track) more about a business. A business can showcase their products, describe their services, or even present interviews with satisfied customers.
Videos increase credibility. If you’re making videos for public consumption the consensus is that you’re a leader in your field. Leaders use the latest and greatest technology to get the word out. Videos are easy to make. Videos are a lot easier to create than you might imagine. You don’t need a special studio or high-end equipment. There are a variety of powerful video creation software packages as well as training available which makes it possible for even a novice to create a simple video in only a couple of hours.
Videos can be easily repackaged and repurposed. Even one simple video can open up a world of possibility for your business. You can post it on your website, on your blog or on various video-sharing sites like YouTube and Google Video.
You can burn the video to a CD, combine it with other marketing collateral and give it away to prospects at tradeshows and other meetings. You can even set up a video kiosk at an event and have the video set to play over and over. And, let’s not forget about your email signature. Why not add a captivating tagline and a link to your video. This way every outgoing email offers an interesting way for prospects and clients, alike, to learn more about your business.
The next time you’re looking for a creative way to market who you are and what you do, think about creating a video.