There are several small as well as large businesses who have used YouTube marketing as part of their overall marketing strategy. However, many companies quickly find that they are not successful with this type of marketing. Companies who are not successful with using YouTube as part of their marketing strategy all generally fail for the same reasons.
First and foremost, many companies will create a YouTube channel and then will begin uploading nothing but “commercials” to their channel. There are very few people who actually seek out “commercials” when visiting YouTube. Companies who create a “viral video” experience, wherein in they create characters and a storyline to “covertly” sell products and services are 400 times more successful with YouTube marketing.
Another problem that causes companies to fail when it comes to YouTube marketing is the amount of videos that they load. If you fail to update and load new videos to your YouTube channel on a regular and timely basis, you will not obtain a large audience. Companies who are successful with this type of marketing are companies who are constantly uploading new videos and updating their accounts.
The more up to date that your YouTube channel is, the better your chances are of gaining followers and becoming popular. The majority of companies who have found great success with YouTube marketing will upload anywhere between 1 and 3 videos per week! The more updates that you create, the more people that you will reach and the more traffic you will generate to your business.